Santa Monica is Blooming!

Last night (August 5th) I was privileged enough (along with many others) to attend, the Night before the Big Opening Day of Santa Monica's much anticipated 3rd St. Bloomingdale's location.

Bloomingdale’s in the new Santa Monica Place has really gone ALL out, with an emphasis in ALL. The new Bloomingdale's stands where the old Macy’s stood previously. They spent a pretty penny to recreate a modern yet glamorous twist on the big department store. An estimated $265 million dollars to be exact.

Bloomies had invited some press and VIP’s to come and shop early on Thursday the 5th with the chance to win a thousand dollar shopping spree, (I didn't win unfortunately but everyone who attended received $25 gift cards... which I used in a heart beat). They sure know how to make their VIP's feel special, they sent out giftbags to the homes and offices on Wednesday August 4th, with flip flops, and incentives to come and shop with discount cards.

The store is a Fashion Vixen's heaven. I almost had 10 heart attacks simultaneously. Each wing of the location was pouring with taste, glamour and style, you couldn't help but want to touch everything. From their inviting "red carpet-esque" entrance to their beautiful done-up associates. Each level had a special pizazz.

The B-Style Bar, is any (ME, of course) Stylist heaven. Racks filled with beautiful garments, shoes and accessories to make over any customer in a second, that featured dressing room cocoons that can be moved around the space. They also had moving tracks that carried styled mannequins above the heads of customers, showcasing the newest designer looks and trends. Not to forget, the wall of sunglasses that seemed endless, showcased each pair in their own space with a lighted backdrop.


Let's not forget Bloomingdale's famous frozen yogurt “Forty Carrots” will be sold as well, in six different flavors, more than at any other store.

Bloomingdale's has definitely one upped other department stores, you couldn't help but feel powerful stepping into their doors.

Opening is TODAY- Friday, August 6th, 10am-9pm!

(Images courtesy of mondete.com)


XOXO,

HollyWOULDnot